A Product information management (PIM) software enables organizations to manage product information in a streamlined and improved way. From product data creation, import/export, efficient data collection, enrichment, data governance to distribution, a PIM software facilitates you by providing a central hub of product data in a single place.

Digitalization has set a new standard of operating businesses, owing to changing consumer behavior, increasing innovation across different customer touchpoints, and rising adoption of digital-enabled solutions. This has created a higher demand for PIM software because of their growing role in digital commerce enablement and customer experience improvement.

The global PIM market size is expected to grow from USD 9.0 billion in 2020 to USD 16.0 billion by 2025, according to MarketsandMarkets.

Moreover, the covid-19 pandemic has impacted the PIM software across industries in 2020, and it will continue to do so. The PIM software demand in retail, manufacturing, and FMGC sectors is expected to grow during 2020 – 2021. A number of key players in the Product Information Management (PIM) Market are doing exciting work, realizing the growing demand for digital commerce solutions and omnichannel customer experience delivery. In this post, we try to drill down the top 9 PIM software that are going to lead the PIM market in 2021 and the coming years.

[Also Read : 6 Benefits of Implementing a Product Information Management Solution in Your Business]

About PIM Software

A Product information management (PIM) software enables organizations to manage product information in a streamlined and improved way. From product data creation, import/export, efficient data collection, enrichment, data governance to distribution, a PIM software facilitates you by providing a central hub of product data in a single place. It also helps you create an engaging experience across e-commerce websites, social media, print catalogs, marketplaces such as Amazon and Google Shopping, and share real-time data feeds to trading partners. Know What is PIM (Product Information Management) and its benefits?

PIM solutions are helpful for both business-to-consumer (B2C) and business-to-business (B2B) for various reasons, like:

  • Managing volumes of products and their complex product data set
  • Centralizing product information scattered throughout departments (saved in multiple formats)
  • Organizing rapidly changing product attributes
  • Expanding to new sales channels
  • Globalization and localization of products
  • Introducing omnichannel selling
  • Improving operational process for better productivity
  • Supporting multiple geographic locations and multi-lingual data

Here is the list of top 9 PIM software available in the market:

1. Pimcore

Pimcore PIM software is an open source product information management. It helps you centralize and harmonize all your marketing, sales, and technical product information in a single place. It can handle any type of digital data in acquiring, managing, and sharing across multiple channels.

Features

  • Flexible data modeling to help create new product data models instantly
  • Data management with a web-based UI and context-sensitive drag & drop features
  • Data quality management for a cleaner and trusted data with enterprise-class data quality and data governance
  • Workflow management to boosts accuracy and productivity by establishing clearly defined business processes and standardized editorial workflows
  • Digital asset management to organize, integrate, and relate images, graphics, documents, audio, and video.
  • Omnichannel publishing to automatically stream feed to output channels with the right product information
  • Seamless data integration through easy import and export of data between Pimcore and external systems

Pricing

Software License Type: Open Source GPLv3 and Commercial

  • Community Edition: Free forever
  • Enterprise Subscription: Annual subscription
  • Unlimited Subscription: Annual subscription

Best Suited For

Organizations that want to solve their complex and large amount of product data challenges to accelerate their digital transformation challenges. Pimcore PIM is also a good alternative to expensive proprietary PIM software.

[ Must Read: Pimcore Vs. Akeneo: Which Is Better For Shopify]

2. Akeneo

Akeneo offers a powerful and adaptable Product Information Management solution. Akeneo PIM provides robust features and capabilities to manage product data and create better experiences for customers.

Features

  • Data import and export to import raw product data from Excel and CSV files and export data on-demand through the PIM interface or using APIs
  • Standardize and structure product data by defining catalog structure with categories, families, attributes, and more
  • Eliminate manual effort and make it easier to change or modify product data in bulk
  • Govern product enrichment processes with improved access to products and field values
  • Better validation workflow, review, and approval process to ensure high-quality product information
  • Business rules to automatically enrich data while reducing errors and manual effort
  • Version restoration and maintenance of multiple versions of products to better stage specialty catalogs
  • Easy to use UI to create and configure connectors between Akeneo PIM and other applications

Pricing

Software License Type: OSL V3 and Commercial

  • Community Edition: Free forever
  • Enterprise Subscription: Annual subscription

Best Suited For

Retailers or brands who want to manage or organize their large amount of product data for their wide variety of products or services. Akeneo is also an open source, so it is a good choice for open source enthusiasts.


3.
Salsify

Salsify’s PIM solution offers a cloud-based, central location to store and manage a variety of product data and digital assets. It helps manage, optimize, and syndicate product content for driving discoverability, sales, and satisfaction.

Features

  • Flexible data model and streamlined import process to upload or modify product data
  • Enforce rules and structure on product data to ensure standardization across the entire PIM lifecycle
  • Create full business processes to centrally manage, automate, and govern essential go-to-market activity
  • Enable multichannel to ensure consistent and accurate product content availability across every channel
  • SOC 2 Type 2 compliant and built on a SaaS-based, multi-tenant architecture

Pricing

Software License Type: Commercial

  • Enterprise Subscription: Varied Pricing Options

Best Suited For

Brand manufacturers, retailers, and wholesalers who want to streamline their product content for e-commerce enablement through online retailers and marketplaces. It is one of good choice for succeeding in the digital shelf and delivering engaging commerce experiences.


4. 
inRiver

inRiver is a SaaS-based PIM solution to help you increase sales, streamline product data syndication, and reduce product returns. The PIM solution is to build to create better customer experiences.

Features

  • Simplify product content process to onboard data from any source and establish a single source of truth for your product content
  • Enable you to bring your products to life by creating great content that’s relevant, contextual, and desirable
  • Streamline the delivery process, making it quicker for you to reach your buyers across all your channels

Pricing

Software License Type: Commercial

  • Enterprise Subscription: Varied Pricing Options

Best Suited For

It is built for small to large businesses. Clients in retail and manufacturing can consider this PIM software to streamline product information across all customer touchpoints. Many of its users say it is designed for product marketers.



5. 
Riversand

Riversand helps manage, govern, and analyze any product information. It enables enterprises to create highly collaborative and efficient digital supply chains, minimize manual processes, move products to market faster and deliver exceptional customer experiences.

Features

  • Quickly onboard new products, pair them with the right digital assets
  • Deliver high-quality product content, customized recommendations, and a more intuitive product search experience
  • Integrate and synchronize information across multiple systems using intelligent automation to limit manual processes
  • Easily onboard data from multiple sources and syndicate it to industry-standard data pools and exchanges such as GDSN, 1WorldSync, and GXS
  • Streamline the digital asset creation and management process, delivering the right information to the right customer at the right time

Pricing

Software License Type: Commercial

  • Enterprise Subscription: Varied Pricing Options

Best Suited For

Retail, manufacturing, distribution, life sciences, healthcare, energy, CPG, media, automotive, food service, and more can consider this PIM software for product information management.


6. 
Agility Multichannel

Agility Product Information Management (PIM) puts your most valuable product data at the stable core of a go-anywhere commerce strategy. It provides the necessary support for e-commerce, traditional channels (print catalogs and direct mail), or data feeds to marketplaces and other channel partners.

Features

  • Build out granular, searchable attributes for rich, accurate, and relevant product data
  • Define relationships for upsell/cross-sell and product assortments
  • Handle complex data models and taxonomies
  • Consolidate business intelligence on products from multiple sources
  • Ensure strict data quality and governance
  • Shorten production timelines and increase efficiencies
  • Integrate with other enterprise systems
  • Syndicate contextual content to every channel

Pricing

Software License Type: Commercial

  • Enterprise Subscription: Varied Pricing Options

Best Suited For

It is suitable for product manufacturers or brands with wide range of products data or media assets who want an organized process for managing product information for ecommerce strategy.



7. 
Informatica MDM Product 360

Informatica Product 360 offers a powerful PIM solution that enables business users to efficiently acquire, author, and publish product information, anywhere.

Features

  • Intuitive and configurable task and role-based user interfaces
  • Embedded digital asset management with fully automated data processing capabilities
  • Editable channel previews that connect with major systems
  • Embedded self-service portal for supplier onboarding and data uploads
  • Sync product information through data pools for synchronization and automation
  • Embedded and automated data quality checks and dashboards for end-to-end data standardization

Pricing

Software License Type: Commercial

  • Enterprise Subscription: Varied Pricing Options

Best Suited For

Informatica Product 360 suits well to businesses that have the requirements of configurable user interfaces, digital asset management, automated data processing, self-service portal, quality checks, and more.



8. 
EnterWorks

EnterWorks Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print, and various electronic channels.

Features

  • Easily store, categorize, and manage unstructured and external content
  • Create virtually any type of hierarchy, based on data relationships or user preferences, via a drag and drop interface
  • Simultaneously and continually distribute and update enriched product information
  • Assign attributes at any level in the taxonomy and allow attributes to be inherited up and down the taxonomy structure
  • Support multi-lingual, multi-country, and multi-cultural content and automatically generate localized output files and publications

Pricing

Software License Type: Commercial

  • Enterprise Subscription: Varied Pricing Options

Best Suited For

The product is designed for retailers, consumer goods manufacturers, wholesale distributors, restaurants & grocery suppliers for product data management.



9. 
Plytix

Plytix is PIM software that helps businesses get their products to market faster—regardless of the channel. Customers love Plytix because of its user-friendly interface, low price point, and white glove approach to onboarding and customer support.

Features

  • Interface is easy to use and customer onboarding makes the move from spreadsheet to PIM feel effortless.
  • Manage images, videos, graphics, and files in one place, directly linked to your products
  • Define roles and define what access rights are relevant to that role
  • Get your whole team working on your product data at the same time, and at no extra cost
  • Filter by multiple attributes and conditions at once to find exactly what you’re looking for and save those lists to find them again easily
  • Set up data completion tracking and see exactly what product information needs to be worked on before updating them across multiple channels
  • Edit your product data directly from the product overview, just like you would on a spreadsheet
  • Link and sync variations for better product management
  • Create connections between products to identify compatible items, cross-sells, or bundles
  • Easily import and export product data
  • Transform product content using formulas and operations just like those in Excel

Pricing

Software License Type: Commercial

  • Basic Edition: Free
  • Pro: Starting at €450/month

Best Suited For

Small-to-medium businesses in the retail industry who are looking for a simple, affordable and effective way to manage their product information across multiple sales channels.

Comparison Chart: Deployment and FREE Trial of PIM Software

PIM Platform Deployment (Web-Based, Cloud, SaaS) Training FREE Trail
Pimcore YES In Person
Live Online
Webinars
Documentation
Available
Akeneo YES In Person
Live Online
Webinars
Documentation
Available
Salsify YES In Person
Live Online
Webinars
Documentation
NA
inRiver YES In Person
Live Online
Webinars
Documentation
NA
Riversand YES In Person
Webinars
Documentation
NA
Agility YES Webinars
Documentation
NA
Informatica YES In Person
Live Online
Webinars
Documentation
NA
EnterWorks YES In Person
Live Online
Webinars
Documentation
NA

Additional Product Information Management Resources

Learn more about PIM and how to apply it in your organization with these resources.

Insights: When to Invest in a PIM Software—The Facts, The Need & The Indicators
eBook: A Guide to Open AI and PIM Integration
Case Study: Lighting Manufacturer Improves Operational Performance with Pimcore PIM