Formulating an effective digital strategy is always a challenge. A trickier question is what to include in the digital strategy, like how much to spend, what platforms or channels to choose, which tools to use, how to measure performance, and how to scale or expand. Your digital strategy must include a clear insight on all components of strategic planning, execution, budget and resource planning, management, and reporting.
Moreover, it must include the value, characteristics, and suitability of digital marketing tools, mediums/channels, and reporting tools. This can consist of Search Engine Optimization (SEO), Paid Campaigns, Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing. The most important aspect is crafting the right messaging and developing the campaigns that fit each medium for better ROI. If you have any specific questions regarding your digital strategy implementation, feel free to contact us.