The barcode is an integral part of digital interaction. It is used everywhere. But the barcode as we know it will evolve in the near future. Sunrise 2027, an industry-wide initiative spearheaded by GS1, is set to transform the way…
Let’s be honest—many businesses have poured serious investment into tools like ERP systems and Adobe Commerce. And rightfully so. These platforms are incredibly powerful. ERPs keep your operations running efficiently, and Adobe Commerce offers a top-tier shopping experience. But when…
The way customers experience your products isn’t just about what you sell—it’s about how well you present, manage, and optimize your product content. According to Salesforce, 80% of customers say the experience a company provides is as important as its…
Product information is crucial to the success of any digital business. It helps potential buyers understand what a product does, how it can benefit them, and whether it is the right fit for their needs. Without accurate and up-to-date product…
In today's rapidly evolving digital environment, eCommerce enterprises are traversing a complex landscape of customer interactions, competitive pressures, and constantly changing consumer preferences. To truly excel, brands require more than just a solid online presence. They need accurate and detailed…
In today's omnichannel world, the accuracy, timeliness, and optimization of your product data across all channels are crucial for digital success. Syndication, the process of distributing product information across various platforms, has become a standard feature in modern Product Information…
Today, organizations deal with the growing complexity and diversity of product information and digital assets. If left unmanaged, product information and digital assets could lead to inconsistencies, delays, and a subpar customer experience. It can cause confusion amongst customers, erode…
Which PIM Features are Immediately Obvious for Powerful Customer Experience ( Part 2 with Scenarios)
In the previous blog, we talked about PIM features that are the foundation of powerful customer experience. In this part, we talk about what is the right choice and wrong choice of PIM with scenarios to give your better clarity…
As the digital business landscape constantly evolves, one crucial factor remains constant: prioritizing customer experience. Today's empowered consumers demand greater control over their shopping journeys, making it essential for e-commerce businesses to adapt and provide personalized experiences. This is where…
We can see today how customer behavior is changing. 86% of consumers will use at least 2 different channels (and 70% will use at least 3) when making a single purchase. As more customers shift towards multiple shopping channels, brands…