If you’re a CMO, CIO, or CEO, staying up-to-date on the latest trends is essential. And if you’re thinking about upgrading your eCommerce platform, Magento is an option worth considering. According to a recent report by Forrester, Magento is the leading platform for market share. And with good reason – it offers many features and benefits that other platforms can’t match. Magento powers almost 0.6% of all known websites.
Acquired by Adobe Commerce in 2018 for $1.6 billion, it powers 2.3% of stores worldwide.
In this post, we’ll take a closer look at why Magento, now called Adobe Commerce, is such a popular choice for enterprise commerce. We’ll also discuss some of the key benefits that it offers. So if you’re on the hunt for a robust solution, read on!
Reasons to Choose Magento:
1. Open Source Platform
Magento is a popular open-source platform. This means that anyone can download and use it for free. It provides many powerful features and tools to help businesses build and run their online stores. It is used by some of the world’s largest brands, such as Coca-Cola, Land Rover, HP, Tommy Hilfiger, Olympus, The Procter and Gamble Company (P&G), Ford, and many more. Magento is constantly being updated with new features and security enhancements, making it a secure and reliable platform for businesses of all sizes. It is an excellent choice for companies looking for an open-source platform.
Magento was one of the ten most popular platforms in 2021.
2. Highly customizable
It is a highly flexible and customizable platform, which means you can tailor the shopping experience to your unique business needs and brand identity. It offers a wide range of features and functions that can be easily configured to create a seamless and efficient shopping experience for your customers. You can also take advantage of Magento’s rich ecosystem of third-party extensions and themes to customize your store further. With this popular eCommerce platform, the sky’s the limit when creating a unique and engaging shopping experience for your customers.
E-commerce businesses attribute 10–80% of their revenue uplift to Magento.
3. A diverse range of themes
There are plenty of Magento themes already available on the internet to choose from. Magento theme can be readily installed on the Magento store to give your store a more professional look. Moreover, you can also convert PSD to a Magento theme and implement the same in the Magento store. Installation of its theme is just a matter of copy-pasting files from one place to another, and then the configuration part, which can be done quickly by following the given instructions. You don’t need to be a programmer or coder to install or configure themes. After installation of the theme, you will see remarkable changes in your website’s look and feel, which will help you attract more visitors resulting in increased sales and ROI.
10.39% of the Magento stores are based on the Lifestyle industry.
4. Wide range of features and plugins
Magento provides businesses with a flexible and scalable way to sell online. It is packed with features and has a wide range of plugins available, so you can add any functionality you need. It also has a very active community, so someone is always available to help if needed. Whether you’re just starting out or an experienced user, Magento’s documentation is an excellent resource for learning more about the platform and keeping up to date with the latest changes.
There are more than 3500 Magento extensions available on the Marketplace.
5. A single platform for all your commerce needs
Whether you need a B2B, D2C, or B2C commerce solution, Magento lets you manage multiple sales channels and brands and expand into new countries simply from one platform. It is also a leader in mobile commerce. More and more consumers are shopping on their phones and tablets, and it has the tools businesses need to reach these consumers. Its responsive design ensures that your eCommerce portal looks great on any device, and its powerful analytics tools help you track how customers use their sites on different devices.
6. Fully scalable
It is a versatile platform that businesses of any size can use. One of the main advantages of Magento is that it is highly scalable, and you can extend it whenever your business demands it to meet the changing needs of the market. The platform is also very user-friendly, making it easy for non-technical users to manage your online store. In addition, the flexible architecture and extensive functionality of Magento offers businesses of all sizes a powerful solution for selling online.
7. Secure and PCI compliant
Magento is a secure, PCI-compliant platform that helps you protect your customers’ data. Magento’s security features include encrypting customer information, keeping customer passwords safe, and providing a secure checkout process. It also offers a PCI-compliant payment gateway and fraud prevention tools. With this powerful platform, you can rest assured that your customer’s data is safe.
Magento platform code has been downloaded more than 2.5 million times.
8. Easy to integrate
Magento integrates with many different systems so that you can keep all your data in one place. It allows you to keep all your data in one place, making it easier to manage and track. You can seamlessly integrate it with PIM, MDM, CRM, ERP, POS systems, and more. It means that you can use this flexible platform to manage your customer data, inventory data, sales data, and more. It also offers powerful tools for managing product reviews, creating coupons and discounts, and more. In short, you can use this versatile platform to streamline your operation most elegantly.
9. Great customer support
Magento offers excellent customer support, so you can always get help when you need it. This comprehensive eCommerce solution provides everything you need to create an online store. The wide range of features, such as product management, order management, payments and shipping, and much more, are highly scalable and can grow with your business. Magento’s customer support is world-class, providing 24/7 assistance via phone, chat, and email. It also has an extensive knowledge base and community forums so that you can find answers to your questions.
10. Large worldwide community
One of the great things about this eCommerce platform is the large community of developers and other users. It means that if you have any questions about Magento, you can find answers relatively easily. There are several ways to find answers to your questions, including Magento forums, Magento documentation, and Magento Stack Exchange. In addition, it has many extension developers, so you can usually find an extension that meets your needs. With so many resources available, Magento is an excellent platform for anyone looking to build an online store.
There are over 200,000 Magento developers around the world.
11. Continuous innovation
The platform is constantly being improved and updated. You can always be sure you’re using the latest version, which is vital for security and performance. It also offers a variety of features and extensions, so you can customize your store to suit your needs. And if you ever have any problems, there is a large community of Magento users who are always willing to help.
Businesses that use Magento grow three times quicker than other businesses.
12. Fast and reliable
Magento runs on the Apache server. Apache is known for being fast and reliable, so Magento benefits from these attributes. It also has its built-in caching system, which further improves performance. In addition, Magento’s developers have made sure that the software is scalable to accommodate businesses of all sizes. So, it is a good choice for organizations that want a fast and reliable e-commerce platform. It uses MySQL database and PHP programming language, so it’s easy to find hosting and development services.
Over 270,000 merchants prefer Magento for their business.
13. MVC architecture
One of the reasons Magento is so popular is because it follows the MVC architecture. It is easy to maintain and extend. It has many features out of the box, but if you need to add more functionality, you can do it easily by creating custom modules. It also has a well-documented API that allows developers to integrate third-party applications easily.
14. SEO-friendly architecture
Magento has been designed from the ground up with SEO in mind, and as a result, it offers several features that can help to improve your site’s visibility in search engines. For example, Magento automatically generates clean and concise URLs that are easy for search engines to index. In addition, it also offers a number of built-in tools that allow you to fine-tune your site’s title tags, meta descriptions, and other essential SEO elements. As a result, it can significantly boost your site’s search engine rankings. Magento comes with a built-in XML sitemap generator, so your website will be easily found by search engines.
15. Create multiple stores from one backend
Magento’s architecture is designed to give you the flexibility to create as many stores as you need from a single backend. You can easily manage multiple websites from one place without worrying about juggling multiple Magento instances. Its powerful store management tools make it easy to keep track of inventory, orders, customers, and more, so you can focus on running your business, not managing your Magento installation. And because it is a scalable platform, it can quickly grow with your business, giving you the peace of mind that comes with knowing that your solution can scale to meet your needs.
Magento handles more than $100 billion in gross merchandise every year.
16. Excellent customer loyalty programs
It offers excellent customer loyalty programs to help you keep your customers coming back for more. Its customer loyalty program is designed to reward your best customers with points that can be redeemed for discounts on future purchases. The program is easy to set up, and Magento makes it easy to track your customers’ issues and progress. It also offers a variety of reports that you can use to track your customer loyalty program’s success. It also provides a range of powerful marketing tools, so you can easily promote your products and services.
17. Flexible pricing options
It offers three different editions – Magento Open Source, Magento Commerce, and Magento Commerce Cloud – and each edition has a different pricing model. Magento Open Source is free to download and use, but it doesn’t include access to certain features and services. Magento (Adobe Commerce) starts at $22,000/year, and Magento Commerce Cloud begins at $40,000/year. Both editions offer many features and services not available in Magento Open Source. If you’re unsure which edition is right for you, it provides a free trial. To learn more about Magento’s pricing options, contact our Magento expert.
18. Localization and internalization
One of the great things about Magento is that it integrates with many popular payment gateways so that you can accept payments from anywhere in the world. This can be a great benefit if you’re selling products or services to customers in different countries, making accepting payments in their local currency easy. It also offers a range of localization and internalization features that can help to streamline your online store. So it’s worth considering if you’re looking for a comprehensive solution. The majority of the Magento stores are in the United States.
Magento integrates with many shipping carriers so that you can offer your customers multiple shipping options. It allows merchants to offer their customers numerous shipping options, which can be a significant advantage in terms of customer satisfaction. Magento’s shipping carrier integration makes it easy for merchants to track orders and manage shipping costs. In addition, it offers a wide range of other features that can benefit eCommerce businesses, including support for multiple languages and currencies, extensive payment options, and powerful marketing tools.
Magento handles $155 billion of transactions every year.
19. Multi-lingual and multicurrency support
Magento’s built-in multilingual support makes creating a store in multiple languages easy, allowing you to reach customers worldwide.
There are two parts to setting up Magento multilingual: Translation and Locale. Translation is the process of transforming your store content into another language. You can either do this manually or use Magento’s automatic translation features. Locale, on the other hand, is the process of configuring the platform to display your store in a specific language and currency. Magento currently supports over 100 different languages, so you’re sure to find the perfect fit for your store.
The Conclusion
So, if you are looking for a platform that can take your business to the next level and provide all the features and functions you need, Magento is the right choice. With a vast community of developers and supporters behind it and fantastic flexibility and scalability, it is perfect for businesses of any size. Ready to get started? Contact us today for a free consultation on Magento implementation.
