Clearly, the name implies performance marketing is based on performance. The client pays for the measurable results, paying based on how well an ad performs or how much engagement it has generated amongst the targeted audience. Earlier, performance marketing included only PPC (pay per click) or CPC (cost per click) campaigns; now, it has gone beyond such as engagement or click-through rates and impressions or views on a CPM (cost per thousand) basis.
Online marketing is the method of leveraging web or online channels to propagate your communication about your products, services, or the overall brand to its prospects. Different techniques and practices are adopted in online marketing services such as search engine optimization, email marketing, social media, display ads, Google Ads, affiliate marketing, and other online advertising platforms. Online marketing services enable businesses of all sizes to market their brand 24/7 at comparatively low cost. From startups to medium-sized enterprises to multiple-location companies, a digital marketing company helps you expand your reach to your target customers, no matter time differences or location they are operating.